Archives Scrapbooks

This image is a scanned page from the July 1974 issue of an art magazine (likely American Artist, based on the “PRODUCT DIRECTORY” ad at the bottom). The page number is 25, and the layout is typical of print periodicals of the era, featuring text columns alongside advertisements.

Main Article Section

On the left side, the page contains the conclusion of a book review or feature article. It begins mid-sentence, suggesting it continues from a previous page, and references Whistler — likely James Abbott McNeill Whistler — discussing his artistic personality, aesthetic philosophy (“sought essences rather than surface”), and his relationship to nature. The review praises the book as “highly recommendable” and notes it includes an elaborate index.

Below the article, there is a section titled “Books Recently Received:” listing several newly published art-related books with details such as publisher, price, page count, and content summaries. Publishers mentioned include:

• Fogg Art Museum, Harvard Univ.
• Gale Research
• Hacker Art Books
• Harper & Row
• Anita Mason and Diane Packer (for An Illustrated Dictionary of Jewelry)

The article concludes with: “Continued on page 64”, indicating it continues much later in the magazine.

Advertisements

1. Shiva Signa-tex Acrylic Paint Ad (top right)

This is the most prominent advertisement.

• Features a large photo of a Shiva Signa-tex paint tube with the label “LOW CHRE” visible (perhaps part of “LOW CHROME” or similar).
• Headline: “OUR ACRYLIC IS THE BEST. WE GUARANTEE IT.”
• Describes Shiva Signa-tex Acrylic as a water-based paint with qualities of artist oils: adaptable to many techniques, durable (“permanent — there’s no cracking, peeling or fading”).
• Encourages readers to send for a free brochure: “What You Should Know About Shiva Signa-tex Acrylic Artist Colors”
• Company info: Shiva — Maker of Exciting Art Mediums, 4320 West 190th Street, Torrance, California 90509.
• Lists other products: Signature Oil Colors, Nu-Tempra Designer’s Colors, Block Printing Inks, Caseins.

2. Rembrandt Graphic Arts Co., Inc. (center right)

• Ads for the “UNIVERSAL HAND PRESS” — a table-top model press “WITH TWO INTERCHANGEABLE BEDS FOR TEACHERS, STUDENTS, AND PROFESSIONALS.”
• Lists included equipment: Type High Supplies, Zinc/Plastic Plates, Inks, Gums, Zinc and Plastic Plates, Prooofing Tools, etc.
• Promises “Original Thick Litho Stones” and “Leverators.”
• Contact: Stockton, New Jersey 08559

3. Frank Mittermeier, Inc. — Importer of Carving Tools (bottom center)

• Small ad with a line drawing of a woodcarver at work.
• Headline: “IMPORTED CARVING TOOLS”
• Claims to sell “the finest imported carving tools from Germany, France and Italy,” including chisels, gouges, knives, etc.
• Contact: Frank Mittermeier, Inc., 203 E. 59th Street, New York, New York 10022

4. American Artist Product Directory (bottom left)

• Basic ad for the PRODUCT DIRECTORY of American Artist magazine.
• Price: $1.00 (postage and handling included).
• Address: 1 Astor Plaza, New York, New York 10036.

5. Collectors' Item Ad: “Alamo Kwanans” (bottom right)

• A narrow, vertically oriented ad for an auction or sale titled “ALAMO KWANANS”
• Headline: “AND SALE”
• Dates: “FEBRUARY 14-16 1975”
• Mentions “Artists...” and “Collectors' 6 Buyers...” — likely referring to an art or collectibles event.
• Includes a stylized graphic of a Southwestern-style figure or mask.
• Contact: “Glen H. Cramer, 1322 W. Main St., Houston, Texas 77006”

Overall Design

• Black-and-white print.
• Traditional serif typeface for articles, with sans-serif or bold fonts for ad headlines.
• Clear visual hierarchy: large ad for Shiva dominates the top right; smaller ads arranged in blocks below and to the right.
• Page feels dense but organized, typical of art magazines in the 1970s that relied heavily on advertising to support content.

Historical Context

This page reflects the mid-1970s art world — a time when acrylics were becoming mainstream among artists, printing and carving tools were still heavily sourced from Europe, and art education materials (like the Universal Hand Press) were marketed directly to teachers and students. The presence of book reviews and a “Product Directory” indicates a professional, reader-focused publication.

This page is part of a publication that served both as a critical resource and a commercial hub for artists and educators.

The image appears to be a page from a magazine or publication from July 1974. The content includes a review of a book about Whistler, several articles about art books recently received, and multiple advertisements for various art-related products and services.

On the right side of the page, there is a large advertisement for "Shiva Signa-tex" acrylic paints. The advertisement claims that their acrylic paints are the best and guarantees their quality. It highlights the versatility and unique qualities of their product, suitable for various techniques and art styles. Additionally, it mentions that the paints are guaranteed to be permanent and includes an offer for a free brochure.

Below the acrylic paint advertisement, there are several other advertisements. One is for a universal hand press by Rembrandt Graphic Arts Co., Inc., which is described as the "All Around Table Model Press" suitable for teachers, students, and professionals. Another advertisement is for "Imported Carving Tools" by Frank Mittermeier, Inc., offering high-quality German steel tools. Lastly, there is an advertisement for the "Western Art Show," which is an event for artists and buyers to exhibit and sell their works. The event is scheduled to take place from February 7-16, 1975, in San Antonio, Texas.

This image appears to be a page from a magazine or journal, specifically focused on art and artists. The page is divided into several sections:

1. Left Column:

   • Contains a section titled "Books Recently Received," which lists several books related to art, including titles such as "Newly Re-Created: Photographic Printing Processes Revived," "Benjamin Rowland, Jr., Memorial Exhibition," "Museum Media," "Still-Life Painting in America," "Michelangelo," and "An Illustrated Dictionary of Jewellery." Each entry includes details about the book's content, price, dimensions, and other relevant information.
   • The text at the top of this column discusses a book about the artist Whistler, written by Joseph and Elizabeth Pennell, and provides some insights into Whistler's personality and artistic style.

2. Top Right Section:

   • This section is an advertisement for "Shiva Signa-tex permanent ACRYLIC ARTIST colors." The ad features an image of a tube of yellow acrylic paint and highlights the product's qualities, such as its versatility, adaptability to various techniques, and guarantee of permanence. The company's address and other product lines are also mentioned.

3. Bottom Right Section:

   • This section appears to be an advertisement for an "ARTISTS' WESTERN ART SHOW AND SALE," scheduled for February 7-16, 1975. It includes a decorative image of a cowboy boot and provides details about the event, such as the location (San Antonio, Texas) and contact information for further inquiries.

4. Bottom Left Section:

   • Contains advertisements for various art-related products and services, including "The Laybo Universal Hand Press" by Rembrandt Graphic Arts Co., Inc., and "Imported Carving Tools" by Frank Mittermeier, Inc. Each ad provides details about the products and the companies' contact information.

The page is dated July 1974 and is numbered as page 25. It is a mix of informative content about recent art books and advertisements for art supplies and events.

The image is a page from a magazine or catalog, featuring an advertisement for "Shiva Signa-tex Acrylic" paint, alongside a list of books recently received. The advertisement is on the right side of the page and is for an acrylic paint product. The text highlights the product's qualities, such as its versatility, adaptability to various techniques, and the absence of cracking, peeling, or fading. It also includes a slogan, "Our Acrylic is the Best. We Guarantee It."

The advertisement includes an image of the paint can, labeled "Shiva Signa-tex Acrylic Colors." Below the advertisement, there is a section titled "Product Directory," which lists a company, "Rembrandt Graphic Arts Co., Inc.," with an address in New Jersey.

On the left side of the page, there is a section titled "Books Recently Received," which lists several books with their titles, authors, and publication details. The books cover various topics, including art, history, and biography. The list includes titles such as "Fogarty Museum, Harvard Univ., Cambridge," "Newly Re-Created: Photographic Printing Processes," "Benjamin Rowland, Jr., Memorial Exhibition," "Gale Mine 9," "Hacker Art Books," "Still-Life Painting in America," "Harper & Row," and "Illustrated Dictionary of Symbols."

The page also contains some additional text and images, including a small illustration of a press and a section titled "Imported Carving Tools." The page has a date at the bottom, indicating it is from July 1974.

The image is a page from a magazine or catalog, dated July 1974, featuring an advertisement for Shiva Signa-tex Acrylic and a section titled "Books Recently Received." The advertisement for Shiva Signa-tex Acrylic highlights the product's qualities, emphasizing its versatility, water-based formulation, and the guarantee of its quality. It also includes a list of various art supplies and tools that can be ordered for free, such as carving tools, printmaking equipment, and drawing materials.

The "Books Recently Received" section lists several books that have been received by the magazine or catalog, including:

"Fogg Art Museum, Harvard Univ., Cambridge, MA 02138" - Newly Re-Created: Photographic Printing Processes by Agnes Morgan, 264 pages, $2.94
"Benjamin Rowland Jr. Memorial Exhibition" by Agnes Morgan and John Wasserstein, 294 pages, $2.94
"Museum Media, ed. by Paul Wasserstein" by Esther Herdan, 455 pages, $11.84
"Still-Life Painting in America" by Wolfgang Born, 256 pages, $23
"Harper & Row, 10 E. 53 St. New York, NY 10022: Michelangelo" by Herbert von Einem, 260 pages, $26.50

The page also includes a product directory for Rembrandt Graphic Arts Co., Inc., located in Stockton, New Jersey, offering imported carving tools, stones, and other art supplies.

The image is a page from a publication dated July 1974, likely a magazine or journal focused on art, design, or creative industries. The page features a mix of content, including text, advertisements, and illustrations.

Left Side: Text Content

The left side of the page contains a detailed review or article discussing the life and work of James Abbott McNeill Whistler, an artist. Key points include:

• The article highlights Whistler's first major volume about him, written over 60 years ago.
• It emphasizes Whistler's "biographical" paintings rather than aesthetic details.
• The author mentions Whistler's personality, noting his artistic temperament and the challenges he faced.
• The text is scholarly, referencing books, notes, and an index, and is attributed to A.W.

Below the main article, there is a section titled "Books Recently Received", listing several recently published books related to art and design. These include:

• Fogg Art Museum, Harvard University, Cambridge, MA 02138: A review of a catalog titled Process Re-Created: Photographic Printing Techniques Used by David Frost and Bobby Farris.
• Benjamin Rowland, Jr., Memorial Exhibition: A catalog of an exhibition at the Agnes Mongan and John Wendering Gallery in Cambridge, MA.
• Gale Research Book Tower, Detroit, MI 48226: A reference book titled Directory of American Exteriors, edited by Paul Wagner.
• Hacker Art Books, New York 10019: A book titled Siva: Flower Paintings of the Pennsylvania German School.
• Harper & Row, New York 10022: A book titled Michelangelo.
• Antique Collectors' Club, New York 10036: A book titled An Illustrated Dictionary of Jewellery.

Right Side: Advertisements

The right side of the page is dominated by advertisements for art supplies and tools, featuring:

1. Shiva Signa-Tex Acrylic Colors:

   • A prominent advertisement for Shiva Signa-Tex Acrylic paints, emphasizing their versatility, adaptability, and durability.
   • The text claims that the acrylic paint is "the best" and guarantees no cracking, peeling, or fading.
   • The ad includes the company's address: Shiva, 4730 West 19th Street, Torrance, California 90509.
   • The bottle in the ad is labeled "Shiva Signa-Tex Permanent Acrylic Artist Colors."

2. Universal Hand Press:

   • An advertisement for The Universal Hand Press, an all-around table model press designed for teachers, students, and professionals.
   • The press is described as interchangeable and suitable for various printing techniques, including stone, wood, zinc, plastic, and more.
   • The ad includes a diagram of the press and a call to action: "Send for Free Catalog."

3. Rembrandt Graphic Arts Co., Inc.:

   • An advertisement for Rembrandt New Jersey 08559, promoting their Stockton Graphic Arts Co. Inc. products.
   • The ad features a graphic of a carving tool and mentions imported carving tools.

4. Frank Mittermeier, Inc.:

   • An advertisement for Frank Mittermeier, Inc., located at 1 Astor Plaza, New York, New York 10036.
   • The ad promotes American Artist Products Directory, which includes information on art supplies and handling.

Additional Elements

• Artists and Collectors Section: The bottom right corner includes a section titled "Artists and Collectors", likely featuring news, events, or updates relevant to the art community.
• Page Number: The page is numbered 25, indicating it is part of a larger publication.

Overall Layout

The page is well-organized, balancing textual content with visual advertisements. The left side is primarily informational, focusing on book reviews and scholarly discussions, while the right side is commercial, promoting art supplies and tools. The design is typical of mid-20th-century publications, with a clean, structured layout and a mix of typography and imagery.

This image appears to be a vintage advertisement page from a publication, possibly related to art supplies and creative tools. Here's a breakdown of its elements:

1. Top Right Section:

   • A large advertisement featuring "Shiva Signa-tex" permanent acrylic artist colors.
   • Includes a bold headline stating "OUR ACRYLIC IS THE BEST. WE GUARANTEE IT." emphasizing the product's quality and durability—advertising its versatility, unique consistency, and brilliant finish.
   • A product image of a tube of acrylic paint is shown prominently.

2. Top Left Section:

   • Contains text potentially discussing artists or art techniques. There's a mention of "Joseph and Elizabeth Pennell" and their writings.
   • It appears to include book reviews or art-related literature commentary.

3. Bottom Right Section:

   • Advertisements for art tools and supplies:
     • Promotion of the “Universal Hand Press,” with details on its versatility for printing and stamping needs.
     • Small ads for carving tools and a product directory highlighting related companies.
   • An announcement for a "Western Art Show" marked as occurring January 14–16, 1975.

4. Bottom Left Section:

   • A list titled “Books Recently Received,” featuring several titles on art and creative themes with publication details.

The overall page has a vintage aesthetic, likely from the 1970s, featuring advertisements and art literature designed for artists and art lovers. It mixes product promotion and educational resources related to the art world.

The image shows a page from a publication dated July 1974, likely an art or printing-related magazine. The page includes several sections and advertisements:

1. Top Left Section: A partial article discussing Whistler’s paintings and etchings, and mentioning books recently received about various art subjects and exhibitions. The article refers to Whistler’s interior sensibility and artistic personality and lists bibliographical notes for art books.

2. Bottom Left Section: A list of books recently received, with brief descriptions and bibliographical details for each. This includes titles like "Fogg Art Museum," "Benjamin Rowland Jr. Memorial Exhibition," "Gale Research," "Haecker Art Book," "Still-Life Painting in America," "Harper & Row," "Michelangelo," and an "Illustrated Dictionary of Jewellery."

3. Top Right Section: An advertisement for Shiva Signa-tex permanent acrylic artist colors. The ad highlights the quality of Shiva's acrylic paint, emphasizing its adaptation to various techniques, permanency, and resistance to cracking or fading. The ad invites readers to send for a free brochure with more information about the product.

4. Bottom Right Section: Several small advertisements including:

   • An ad for "The Universal Hand Press," a complete printing equipment set for teachers, students, and professionals, with an image of the printing press.
   • An advertisement for Rembrandt Graphic Arts Co., Inc. in Stockton, New Jersey.
   • An ad for Frank Mittermeier, Inc., promoting imported carving tools from Germany.
   • A product directory address for American Artist magazine.
   • A dated mailing label for an artist named Raluca (or Raluca) Kosov-Kovans from Buffalo, New York, dated February 16, 1973, with some mailing details.

The page overall reflects a mix of editorial content about art history and book reviews, alongside period advertisements for art supplies and printing equipment.

The image shows a page from a publication (it seems to be from a magazine or catalog, as suggested by the text and layout) dated July 1974. The page blends editorial content with several advertisements.

On the left side of the page, there is a column of text that appears to be book reviews or a listing of "Books Recently Received." It references various exhibitions and publications, with mentions of the Fogg Art Museum at Harvard University and several artists and authors.

To the right of the text column, most prominent on the page, is an advertisement for "Shiva Signa-tex Permanent ACRYLIC ARTIST COLORS." The ad features an image of a large paint tube with the Shiva Signa-tex branding. The accompanying text asserts, "OUR ACRYLIC IS THE BEST. WE GUARANTEE IT." The ad promises the versatility of the paint and offers an address in Torrance, California, where interested individuals can send for a free brochure.

Below the Shiva paint ad, there are smaller ads for various art-related products and services. One ad promotes "THE UNIVERSAL HAND PRESS," which is described as an all-around table model press for etching, intaglio, and block printing. Another ad calls for free catalog requests for picture framing equipment and supplies. There is also an ad for "REMBRANDT GRAPHIC ARTS CO., INC.," located in Stockton, New Jersey. Additionally, there's an advertisement for "IMPORTED CARVING TOOLS" from Frank Mittermeier, Inc., based in New York.

At the bottom of the page, there is a "PRODUCT DIRECTORY" box inviting readers to send in a stamped, self-addressed envelope to "American Artist" in New York to receive information about advertising in the directory.

Overall, the page provides a glimpse into the art industry in the 1970s, showcasing how artists and craftspeople were targeted with specialized products and services through magazine advertising.

A vintage magazine page laid on a gray mat. The page is beige with multiple columns of text and many small ads, giving it a collage look. The central, dominant element is a large advertisement for Shiva Signa-Tex acrylic paints: a big cylindrical container labeled “Shiva Signa-Tex permanent ACRYLIC ARTIST colors” with a bold headline above it that reads “OUR ACRYLIC IS THE BEST. WE GUARANTEE IT.” The surrounding areas contain other smaller ads and product listings, including an area titled “Books Recently Received” and various art-supply notices. The bottom of the page shows “JULY 1974” and a page number, indicating it’s from a 1974 issue. Overall, it’s a retro, black-and-white (grayscale) collage page with a strong vintage advertising feel.