Archives Scrapbooks

The image is a page from a magazine or journal, dated July 1974. It contains a book review, a list of recently received books, and several advertisements.

Book Review:

The review is for a book about the painter Joseph Mallord William Turner, written by Joseph and Elizabeth Pennell. The reviewer praises the book for its biographical data and illustrations, noting that Turner's work was more about artistic expression than mere surface realism. The reviewer highlights Turner's struggle with public perception and his eventual recognition. The review also mentions another book on Turner by A.J. Finberg.

Books Recently Received:

1. Fogg Art Museum, Harvard University, Cambridge, MA 02138:

   • Re-Creative: Photography's Finding Form, by John Szarkowski. $2.95.
   • Paintings by Carracci, $2.45.
   • Drawings by Old Masters, $2.95.
   • Graphic Arts of the October Revolution, $1.95.

2. Benjamin Rowland, Jr., Memorial Exhibition:

   • Ink and Agate by Rowland, 1973. $7.50.

3. Gale Research, Book Tower, Detroit, MI 48226:

   • Artists of the World, edited by Muriel J. Hermann. $45.

4. Hacker Art Books, 54 W 57 St, New York 10019:

   • The Age of Neoclassicism, by Hugh Honour. $25.

5. Harry N. Abrams, Inc., 105 E 22 St, New York 10010:

   • Michelangelo by Herbert von Einem. $25.
   • Masaccio by Roberto Longhi. $15.
   • An Illustrated Dictionary of Jewellery by Harold Newman. $25.

Advertisements:

1. Shiva Signa-tex Acrylic:

   • Advertises Shiva Signa-tex Acrylic paints, highlighting their versatility, durability, and brilliance. The ad offers a free brochure on acrylic artist colors.

2. The Sky Universal Hand Press:

   • Advertises a hand press with interchangeable beds for printing etchings, woodcuts, and lithographs. The ad includes a form to request a free catalog.

3. Rembrandt Graphic Arts Co., Inc.:

   • Advertises imported carving tools, including gouges, chisels, and knives, with a product directory available upon request.

The page is a mix of informative content and promotional material aimed at artists and art enthusiasts.

The image is a scanned page from a publication, likely a magazine or a catalog, from July 1974. The page is divided into several sections, featuring articles, book reviews, and advertisements.

Top Left Section

• Article: The article discusses the book "Whistler" by Joseph and Elizabeth Pennell, highlighting that it is an important volume about Whistler, focusing on biographical data rather than aesthetic evaluation. The text mentions that Whistler is presented as an artist and man of letters, with the author being an uphill fight for Whistler, who was a painstaking and unpretentious worker. The book is recommended for its detailed and elaborate index.

Middle Left Section

• Books Recently Received: This section lists several books related to art and photography, including:
  • "Fogg Art Museum, Harvard University" by Susan F. Rossen, et al.
  • "Newly Re-created: Photographic Printing Processes" by David Prindle and Bob Hinckley
  • "Benjamin Rowland, Jr., Memorial Exhibition" by Agnes Mongan and John Wilmerding
  • "Gale Research, Book Tower, Detroit" by Gale Research
  • "Hacker Art Books, New York" by Herbert E. Rott
  • "An Illustrated Dictionary of Jewellery" by Anita Mason and Diane Parker

Top Right Section

• Advertisement: An ad for Shiva Signa-tex Acrylic, emphasizing its quality and versatility. The ad includes a large image of a bottle of the product and text that reads: "OUR ACRYLIC IS THE BEST. WE GUARANTEE IT." It describes the product as a water-base acrylic paint with the qualities of artists' oils, adaptable to various techniques, and guarantees its permanence and workability. The ad also provides contact information for obtaining a free brochure and a list of distributors.

Bottom Right Section

• Advertisements: Several smaller ads, including:
  • "The 4x6 Universal Hand Press" by Rembrandt Graphic Arts Co., Inc., featuring an image of a printing press and contact information.
  • "Imported Carving Tools" by Frank M. Winter, Inc., showcasing various carving tools and contact information.

Bottom Left Section

• Continued Article: The article from the top left section continues, but the text is partially visible.

Page Information

• Page Number: The page number is 25.
• Date: The publication date is indicated as July 1974.

The page provides a mix of informative articles, book reviews, and product advertisements, typical of a magazine or catalog aimed at artists, collectors, or enthusiasts in the field of art and design.

The image is a page from a magazine or a catalog from July 1974. The page primarily features a review of a book titled "Whistler: The Struggle for Recognition" by seph and Elizabeth Pennell, and an advertisement for Shiva Signa-tex Acrylic Artist Colors.

Book Review:

• Title: Whistler: The Struggle for Recognition
• Authors: seph and Elizabeth Pennell
• Description: The review highlights that the book provides a detailed biography of James McNeill Whistler, focusing on his artistic struggles and the challenges he faced in gaining recognition for his work. It is noted that the authors, while acknowledging Whistler's genius, also present a critical perspective, showing his often frustrating interactions with patrons and critics. The book includes illustrations and an extensive index.

Advertisement:

• Product: Shiva Signa-tex Acrylic Artist Colors
• Claim: The advertisement boasts that "Our Acrylic is the Best. We Guarantee It."
• Features:
  • Versatile and adaptable to various techniques, from thick impasto to thin washes.
  • Known for its buttery consistency, outstanding workability, and unmatched brilliance.
  • Guaranteed to be permanent with no cracking, peeling, or fading.
  • The ad includes a request for a free brochure titled "What You Should Know About Shiva Signa-tex Acrylic Artist Colors."
• Contact Information:
  • Address: 922 West 194th Street, Torrance, California 90509
  • Phone: (310) 531-3535
  • Email: Not directly visible but implies a way to get more information.

Additional Sections:

• Books Recently Received:
  • Fogg Art Museum, Harvard University: Several books and catalogs are listed, including "Newly Re-Created: Photographic Printing Processes," "Benjamin Rowland, Jr. Memorial Exhibition," and "Hacker Art Books."
• Advertisements for Art Supplies:
  • Alamo Knives: Offers a variety of art supplies and tools.
  • Rembrandt Graphic Arts Co.: Promotes their universal hand press and related equipment.
  • Frank Mittsmeier: Features carving tools and other art supplies.
  • American Artist: Product directory listing various art materials and tools.

The page is rich with details about art, artists, and the materials they use, reflecting the cultural and artistic landscape of the mid-1970s.

The image appears to be a page from a publication, likely a magazine or newsletter, dated July 1974. Here's a detailed summary of the content:

Left Column:

• Whistler Review: The text discusses the book "Whistler" by Joseph and Elizabeth Pennell, published over 60 years ago. The book emphasizes biographical data over aesthetic analysis, portraying Whistler as a difficult and complex personality. The reviewer notes that Whistler's "arrangements" and "harmonies" were appreciated more by discerning eyes than his contemporaries. The book is recommended for its thoroughness and the insight it provides into Whistler's life and work.

Center Section:

• Advertisement for Shiva Signa-tex Acrylic:
  • The ad promotes Shiva Signa-tex Acrylic, highlighting its versatility and permanence.
  • It mentions the product's ability to be used with various techniques and its suitability for both impasto and thin washes.
  • The advertisement guarantees the product's durability, mentioning no cracking, peeling, or fading.
  • The ad includes contact information for obtaining a brochure and lists the address as 9220 West 194th Street, Torrance, California 90509.
  • It also lists other products like Signa-Tex Oil Colors and Signa-Tex Artist Designers’ Colors.

Right Column:

• Books Recently Received:
  • Fogg Art Museum, Harvard Univ., Cambridge, MA 02138:
    • News Re-Created: Photographic Printing Process by David Plowden, published by the Fogg Art Museum, is reviewed.
    • Benjamin Rowland Jr.: Memorial Exhibition by Agnes Mongan and John Wilmerding.
    • Gale Research, Book Tower, Detroit, MI 48226: A publication about Herman, with a 30-color index.
  • Hacker Art Books, 54 W. 57 St., New York, NY 10019:
    • A study on decorative flower paintings by the Pennsylvania German artist, about 1810, ending with the naturalistic style of the 19th century.
  • Harper & Row, 10 E. 53 St., New York, NY 10022:
    • An illustrated dictionary of jewelry by Anita Mason and Diane Packer, published in 1973.
  • The 1974 Universal Hand Press: A catalog from the Rembrandt Graphic Arts Co., Inc., Stockton, New Jersey 08559, showcasing various printing equipment and tools.

Bottom Section:

• Advertisements for Art Supplies:
  • Rembrandt Graphic Arts Co. Inc. offers a range of imported carving tools and other art supplies.
  • The ad includes a product directory and a request for a free catalog from American Artist, located at 1 Astor Plaza, New York, New York 10036.

Additional Notes:

• The page includes a mention of "Continued on page 64," indicating that the content may be part of a larger article or list.
• The page number is 25, and the date is clearly marked as July 1974.

This page provides a mix of book reviews, product advertisements, and information on art-related publications and tools from the mid-1970s.

The image appears to be a page from a magazine or catalog dated July 1974. The page is divided into two main sections: an article and advertisements.

Article Section

The article discusses the book "Whistler" by Joseph and Elizabeth Pennell, published over 60 years ago. The text emphasizes that the book is more biographical than strictly evaluative, with a focus on James McNeill Whistler's personality, rather than just his art. The reviewer notes that Whistler was an artistic personality who valued his art over mere financial gain, despite his struggles. The article mentions the book's detailed accounts of Whistler's life, his artistic process, and his relationships with other artists and critics. It concludes by recommending the book for its insight into Whistler's complex and unconventional character.

Books Recently Received

At the bottom of the article section, there is a list of recently received books, including:

1. "Fogg Art Museum, Harvard University, Cambridge, MA 02138: News Re-Created: Photographic Printing Processes Revived," by David Travis.
2. "Benjamin Rowland, Jr.: Memorial Exhibition," catalog by Agnes Mongan and John Wilmerding.
3. "Gale Research: Book Tower, Detroit, MI 48226," listing a variety of publications and directories.
4. "Hacker Art Books, 54 W. 57 St., New York 10019: The Art of the Book," by Walter Hamady.
5. "An Illustrated Dictionary of Jewellery," by Anita Mason and Diane Pucker.

Advertisements

The right side of the page is dedicated to advertisements:

1. Shiva Signa-tex Acrylic Paint:

   • This advertisement promotes Shiva's acrylic paint, emphasizing its versatility, durability, and quality. It claims that Shiva's acrylic paint is the best and offers a free brochure to potential customers.

2. Universal Hand Press:

   • An ad for a universal hand press, specifically for artists, teachers, students, and professionals. It highlights the press's ability to print various materials like stones, plates, and linoleum.

3. Rembrandt Graphic Arts Co., Inc.:

   • This ad promotes imported carving tools, emphasizing their quality and durability, with a focus on tools suitable for artists and craftsmen.

4. Alamo Art Supply:

   • An ad for art supplies, including a variety of brushes and tools, with a focus on quality and selection.

5. American Artist Magazine:

   • A small ad promoting the American Artist magazine, with a subscription offer and a mention of a product directory.

The page layout is typical of a magazine from the 1970s, with a mix of informative content and commercial advertisements.

The image is a page from a July 1974 publication, likely a magazine related to art and printing. Here's a detailed summary of the content:

Main Article Excerpt:

Title/Topic: Book Review on James McNeill Whistler

• Authors Joseph and Elizabeth Pennell wrote a significant volume about Whistler over 60 years ago. This book is noted for its biographical emphasis rather than an art critique.
• The authors highlight Whistler's personality and experiences, portraying him as a misunderstood, frustrated artist who had a tumultuous relationship with the world.
• Whistler’s creations are described as "arrangements" and "harmonies," focusing on aesthetic appeal rather than direct representation.
• The book is praised for its insights into Whistler’s character, showing his "uncommon genius" and the challenges he faced.
• The review also mentions the elaborate index, indicating thoroughness.

Books Recently Received:

1. Fogg Art Museum, Harvard Univ., Cambridge, MA 02138:

   • "Newly Acquired: Photographic Printing Processes from the 19th Century," an exhibition catalog from October 26-December 2, 1973, featuring 51 photographs.

2. Benjamin Rowland, Jr. Memorial Exhibition:

   • Catalog by Agnes Mongan and John Wilmerding, 32-page paper catalog from September 28-October 28, 1973.

3. Gale Research, Book Tower, Detroit, MI 48226:

   • "Art Books: 1950-1973," a bibliographical directory and index by Patricia Havlice, 548 pages.

4. Hacker Art Books, 54 W. 57 St., New York 10019:

   • "Harper & Row, 10 E. 53 St., New York, NY 10022: 'Michelangelo's Poetry and Iconography in the Heart of the Reformation'" by Anne Jacobson Schutte, 184 pages.

Advertisements:

1. Shiva Signa-tex Acrylic Artist Colors:

   • Promotes Shiva Signa-tex Acrylic paints, emphasizing their versatility as a water-based acrylic paint suitable for artists.
   • Highlights the paint’s adaptability to various techniques, permanence, and resistance to cracking and fading.
   • Offers a free brochure upon request, listing colors and other details.

2. Universal Hand Press:

   • Advertises a portable hand press for printing with two interchangeable beds for teachers, students, and professionals.
   • Lists features and included accessories.

3. Rembrandt Graphic Arts Co., Inc.:

   • Offers a product catalog from Rembrandt Graphic Arts Co., Inc. in Stockton, New Jersey.

4. Imported Carving Tools:

   • Advertisement for imported carving tools from Frank Mittermeier, Inc.

5. Product Directory:

   • A directory of American artists' supplies, featuring a wide range of art materials.

Classified Ads (Back Section):

• Various small advertisements for artists and collectors, including:
  • Offers to buy and sell art.
  • Advertisements for art classes and collectibles.

The page combines a detailed book review, listings of new publications, and several advertisements for art supplies and tools.

The image shows a page from a publication (it seems to be from a magazine or catalog, as suggested by the text and layout) dated July 1974. The page blends editorial content with several advertisements.

On the left side of the page, there is a column of text that appears to be book reviews or a listing of "Books Recently Received." It references various exhibitions and publications, with mentions of the Fogg Art Museum at Harvard University and several artists and authors.

To the right of the text column, most prominent on the page, is an advertisement for "Shiva Signa-tex Permanent ACRYLIC ARTIST COLORS." The ad features an image of a large paint tube with the Shiva Signa-tex branding. The accompanying text asserts, "OUR ACRYLIC IS THE BEST. WE GUARANTEE IT." The ad promises the versatility of the paint and offers an address in Torrance, California, where interested individuals can send for a free brochure.

Below the Shiva paint ad, there are smaller ads for various art-related products and services. One ad promotes "THE UNIVERSAL HAND PRESS," which is described as an all-around table model press for etching, intaglio, and block printing. Another ad calls for free catalog requests for picture framing equipment and supplies. There is also an ad for "REMBRANDT GRAPHIC ARTS CO., INC.," located in Stockton, New Jersey. Additionally, there's an advertisement for "IMPORTED CARVING TOOLS" from Frank Mittermeier, Inc., based in New York.

At the bottom of the page, there is a "PRODUCT DIRECTORY" box inviting readers to send in a stamped, self-addressed envelope to "American Artist" in New York to receive information about advertising in the directory.

Overall, the page provides a glimpse into the art industry in the 1970s, showcasing how artists and craftspeople were targeted with specialized products and services through magazine advertising.

The image is a page from a magazine or catalog, dated July 1974, featuring an advertisement for Shiva Signa-tex Acrylic and a section titled "Books Recently Received." The advertisement for Shiva Signa-tex Acrylic highlights the product's qualities, emphasizing its versatility, water-based formulation, and the guarantee of its quality. It also includes a list of various art supplies and tools that can be ordered for free, such as carving tools, printmaking equipment, and drawing materials.

The "Books Recently Received" section lists several books that have been received by the magazine or catalog, including:

"Fogg Art Museum, Harvard Univ., Cambridge, MA 02138" - Newly Re-Created: Photographic Printing Processes by Agnes Morgan, 264 pages, $2.94
"Benjamin Rowland Jr. Memorial Exhibition" by Agnes Morgan and John Wasserstein, 294 pages, $2.94
"Museum Media, ed. by Paul Wasserstein" by Esther Herdan, 455 pages, $11.84
"Still-Life Painting in America" by Wolfgang Born, 256 pages, $23
"Harper & Row, 10 E. 53 St. New York, NY 10022: Michelangelo" by Herbert von Einem, 260 pages, $26.50

The page also includes a product directory for Rembrandt Graphic Arts Co., Inc., located in Stockton, New Jersey, offering imported carving tools, stones, and other art supplies.

The image is a page from a publication dated July 1974, likely a magazine or journal focused on art, design, or creative industries. The page features a mix of content, including text, advertisements, and illustrations.

Left Side: Text Content

The left side of the page contains a detailed review or article discussing the life and work of James Abbott McNeill Whistler, an artist. Key points include:

• The article highlights Whistler's first major volume about him, written over 60 years ago.
• It emphasizes Whistler's "biographical" paintings rather than aesthetic details.
• The author mentions Whistler's personality, noting his artistic temperament and the challenges he faced.
• The text is scholarly, referencing books, notes, and an index, and is attributed to A.W.

Below the main article, there is a section titled "Books Recently Received", listing several recently published books related to art and design. These include:

• Fogg Art Museum, Harvard University, Cambridge, MA 02138: A review of a catalog titled Process Re-Created: Photographic Printing Techniques Used by David Frost and Bobby Farris.
• Benjamin Rowland, Jr., Memorial Exhibition: A catalog of an exhibition at the Agnes Mongan and John Wendering Gallery in Cambridge, MA.
• Gale Research Book Tower, Detroit, MI 48226: A reference book titled Directory of American Exteriors, edited by Paul Wagner.
• Hacker Art Books, New York 10019: A book titled Siva: Flower Paintings of the Pennsylvania German School.
• Harper & Row, New York 10022: A book titled Michelangelo.
• Antique Collectors' Club, New York 10036: A book titled An Illustrated Dictionary of Jewellery.

Right Side: Advertisements

The right side of the page is dominated by advertisements for art supplies and tools, featuring:

1. Shiva Signa-Tex Acrylic Colors:

   • A prominent advertisement for Shiva Signa-Tex Acrylic paints, emphasizing their versatility, adaptability, and durability.
   • The text claims that the acrylic paint is "the best" and guarantees no cracking, peeling, or fading.
   • The ad includes the company's address: Shiva, 4730 West 19th Street, Torrance, California 90509.
   • The bottle in the ad is labeled "Shiva Signa-Tex Permanent Acrylic Artist Colors."

2. Universal Hand Press:

   • An advertisement for The Universal Hand Press, an all-around table model press designed for teachers, students, and professionals.
   • The press is described as interchangeable and suitable for various printing techniques, including stone, wood, zinc, plastic, and more.
   • The ad includes a diagram of the press and a call to action: "Send for Free Catalog."

3. Rembrandt Graphic Arts Co., Inc.:

   • An advertisement for Rembrandt New Jersey 08559, promoting their Stockton Graphic Arts Co. Inc. products.
   • The ad features a graphic of a carving tool and mentions imported carving tools.

4. Frank Mittermeier, Inc.:

   • An advertisement for Frank Mittermeier, Inc., located at 1 Astor Plaza, New York, New York 10036.
   • The ad promotes American Artist Products Directory, which includes information on art supplies and handling.

Additional Elements

• Artists and Collectors Section: The bottom right corner includes a section titled "Artists and Collectors", likely featuring news, events, or updates relevant to the art community.
• Page Number: The page is numbered 25, indicating it is part of a larger publication.

Overall Layout

The page is well-organized, balancing textual content with visual advertisements. The left side is primarily informational, focusing on book reviews and scholarly discussions, while the right side is commercial, promoting art supplies and tools. The design is typical of mid-20th-century publications, with a clean, structured layout and a mix of typography and imagery.

The image is a page from a magazine or catalog, featuring an advertisement for "Shiva Signa-tex Acrylic" paint, alongside a list of books recently received. The advertisement is on the right side of the page and is for an acrylic paint product. The text highlights the product's qualities, such as its versatility, adaptability to various techniques, and the absence of cracking, peeling, or fading. It also includes a slogan, "Our Acrylic is the Best. We Guarantee It."

The advertisement includes an image of the paint can, labeled "Shiva Signa-tex Acrylic Colors." Below the advertisement, there is a section titled "Product Directory," which lists a company, "Rembrandt Graphic Arts Co., Inc.," with an address in New Jersey.

On the left side of the page, there is a section titled "Books Recently Received," which lists several books with their titles, authors, and publication details. The books cover various topics, including art, history, and biography. The list includes titles such as "Fogarty Museum, Harvard Univ., Cambridge," "Newly Re-Created: Photographic Printing Processes," "Benjamin Rowland, Jr., Memorial Exhibition," "Gale Mine 9," "Hacker Art Books," "Still-Life Painting in America," "Harper & Row," and "Illustrated Dictionary of Symbols."

The page also contains some additional text and images, including a small illustration of a press and a section titled "Imported Carving Tools." The page has a date at the bottom, indicating it is from July 1974.