Archives Scrapbooks

The image is a newspaper clipping from the Herald dated October 22, with the headline "Architecture—Ahoy!" written by John E. Pember. The article discusses modern architectural trends and an exhibition at the Fogg Museum showcasing radical ideas in architecture.

Key points from the article include:

1. Modern Architectural Trends:

   • The article highlights the rapid changes and innovations in architecture, comparing them to the mansions of the Georgian and Colonial periods.
   • It mentions the sprawling houses and the rise of apartment buildings, which are described as piercing the sky.

2. Design and Materials:

   • The text discusses the use of new materials like aluminum frames, marble, limestone, oak, and concrete.
   • It notes the trend of using large glass windows and the importance of artificial illumination and air conditioning.

3. Specific Examples:

   • The Lovell House in Los Angeles is mentioned for its unique design built on a terraced hillside.
   • The House in the Mesas in Denver is described as a modern structure with an artificial lake and extensive use of glass.
   • The article also references a house in France by Le Corbusier and Jeanneret, known for its clean design and functional layout.

4. Apartment Towers:

   • The text highlights the Apartment Tower in the country, a project in Russia, which is described as a monolithic structure with a central service core and individual living units radiating outward.
   • It contrasts this with a more human-scale apartment building by Otto Haesler in Germany.

5. Exhibition at Fogg Museum:

   • The exhibition features radical architectural ideas, including a model of a house with a central core for services and customizable living spaces.
   • The exhibition is noted for its innovative approach to urban planning and community design.

Overall, the article reflects on the exciting and sometimes bewildering changes in modern architecture, showcasing both the aesthetic and functional innovations of the time.

The image is a page from an old newspaper, specifically the Herald, dated October 22. The article, titled "ARCHITECTURE – A-HOY!" by John E. Pember, discusses various architectural styles and trends, particularly focusing on modern architecture.

Main Sections and Content:

1. Title and Introduction:

   • Title: "ARCHITECTURE – A-HOY!"
   • Introduction: The article questions whether architects are straying too far from traditional styles and whether this modern architectural trend is creating a new era.

2. Main Articles:

   • Left Column:

     • The article discusses the shift in architecture towards new, unconventional styles. It mentions the prevalence of flat-roofed, angular buildings and the use of glass and aluminum frames.
     • It highlights the architectural styles of various countries, including Germany, Czechoslovakia, and France, noting their modernist influences.
     • Specific examples include:
       • The House on the Mesa designed by Frank Lloyd Wright, which is set in a desert landscape.
       • Aluminum Frame Structures: Emphasizing the use of aluminum in modern architecture, which is seen as a new material for framing.
       • Apartment Towers: Describing modern apartment buildings with minimalist designs and large open spaces.

   • Right Column:

     • Exhibition at Fogg Museum:
       • The article describes an exhibition at the Fogg Museum that showcases radical ideas in contemporary architecture.
       • It highlights the innovative use of vertical circulation and the flexibility in tenant spaces, emphasizing the ability to customize each floor's design and layout.
       • The exhibition is credited with bringing together ideas from Cambridge and Harvard University, focusing on modern architectural advancements.

3. Visuals:

   • There are several architectural photographs included within the article. These images depict various modern apartment towers and buildings, illustrating the article's points about new architectural styles and materials.

Summary:

The article critically examines modern architectural trends, questioning whether these styles are moving away from traditional forms. It features examples from various countries, including Frank Lloyd Wright’s House on the Mesa, and discusses the use of materials like aluminum. It also highlights an exhibition at the Fogg Museum that presents innovative and flexible architectural designs, emphasizing the adaptability and customization of modern buildings.

The image is a yellowed, old newspaper clipping with the title "ARCHITECTURE–AHOY!" The article discusses the state of architecture, questioning the direction the field is taking. It criticizes the prevalence of flat, sprawling buildings and the lack of distinctive architectural features, noting that even modern materials like aluminum are being used without consideration for aesthetic appeal. The text mentions specific examples, such as the "The House on the Mesa" designed by Frank Lloyd Wright, which stands out due to its unique design.

The article also highlights an exhibition at the Fogg Museum featuring radical ideas in architecture, where models and drawings of innovative buildings are displayed. The exhibition showcases designs that challenge conventional ideas, such as buildings with flexible floor plans and windows that can be moved. The article suggests that these new ideas may not yet be practical but represent exciting possibilities for the future.

The clipping includes a black-and-white photograph of a modern, multi-story apartment building, emphasizing the stark lines and utilitarian design of contemporary architecture. The overall tone of the article is one of cautious optimism, recognizing the need for new ideas while lamenting the loss of traditional beauty in architecture.

The image is a newspaper clipping from the Boston Herald, dated October 22, featuring an article titled "Architecture—Ahoy! Whither Are We Withering in This Field?" by John E. Pember.

Summary:

Main Article:

The article discusses contemporary trends in architecture and raises concerns about the direction modern architecture is taking. It highlights the following points:

1. Modern Architectural Trends:

   • The author notes that modern buildings often have a strange, unappealing appearance and seem to lack established design standards.
   • Examples include houses with sharp angles, flat roofs, and an absence of traditional decorative elements.

2. Criticism of Current Designs:

   • The author critiques houses that appear to mimic industrial or commercial buildings, such as resembling factories, apartment buildings, or even airport control towers.
   • There is a sense that many modern designs lack individuality and warmth, making them feel impersonal.

3. The Aluminum Frame House:

   • The article mentions a new trend of using aluminum frames for house construction, seen in Germany, Czechoslovakia, Holland, and France.
   • This method involves prefabricated aluminum sections that can be assembled quickly, creating a stark, industrial look.

4. Specific Architectural Examples:

   • The "House of the Mesa" in Denver, Colorado, designed by an architect named Wright, is cited as an example of a house that, despite its right angles, fits well within its natural surroundings.
   • Another example is a project by Otto Haesler in Germany, which uses stark, geometric designs and is compared to an "airplane hangar."

Exhibition at Fogg Museum:

The sidebar discusses an exhibition at the Fogg Museum that showcases radical ideas in architecture:

1. Suburban Apartment Tower:

   • The exhibition features a model of a suburban apartment tower designed by Oto Haesler, which aims to combine the needs of suburban living with high-rise efficiency.

2. Skyscraper Apartments:

   • A model by Richard J. Neutra includes a skyscraper apartment with terraced units, intended to provide ample sunlight and ventilation.

3. Flatness and Space:

   • Raymond M. Hood’s design is noted for its flatness, openness, and efficient use of space.

4. Wohnberg Development:

   • Walter Gropius's design for a housing development in Germany, called Wohnberg, is also part of the exhibition. It focuses on community facilities and efficient land use.

Overall, the article and sidebar reflect on the tension between innovation and tradition in architecture, questioning the aesthetic and functional outcomes of modernist designs while highlighting some forward-thinking proposals.

The image is a page from a newspaper, featuring an article titled "Architecture – Ahoy!" by John E. Pember. The article discusses contemporary architectural trends and their divergence from traditional styles.

Main Sections and Highlights:

Title and Subtitle:

• Title: "Architecture – Ahoy!"
• Subtitle: "Whither Are We Whithering in This Field?"

Main Article:

• Critique of Modern Architecture:

  • The article critiques modern architecture, which is seen as a stark departure from traditional Georgian and Colonial styles. It describes modern buildings as strange and unaccommodating to the human scale, with odd shapes and structures that are not conducive to natural human habitation.
  • Examples include pancake-like houses, apartment houses resembling skyscrapers, and schools arranged like a huge factory, all devoid of traditional architectural elements such as towers, domes, and buttresses.

• Aluminum Frame:

  • The article mentions that modern houses, particularly those designed by architects like Frank Lloyd Wright, are framed in aluminum, creating a stark, modern aesthetic. This is exemplified by Wright's "House on the Mesa," which is described as having immense grounds and an artificial lake.

• Apartment Towers:

  • The article discusses apartment towers, emphasizing their lack of traditional features and the difficulty in visualizing them as human habitats. It highlights the starkness and flatness of these buildings, which lack the ornate details and verticality of older structures.

Exhibition at Fogg Museum:

• Radical Ideas:

  • The article also mentions an exhibition at the Fogg Museum, which showcases radical architectural ideas. The exhibition includes an apartment tower by Otto Haesler, which is described as an unorthodox structure with a vertical circulation system and a service core.

• Apartment Tower Design:

  • The tower is characterized by its use of vertical circulation and the separation of mechanical needs from living spaces. It includes a design where each tenant can customize their space, with windows that can be adjusted to control light and ventilation.

• Exhibition Details:

  • The exhibition is noted for bringing together the efforts of the Harvard School of Architecture and the Fogg Art Museum, aiming to display the latest architectural developments.

Additional Notes:

• Date and Source:
  • The article is dated October 22, as indicated by the signature "Herald, Oct. 22."

Visuals:

• The page includes a photograph of an apartment tower in the country, highlighting the stark and modern architectural style discussed in the article.

Overall, the article provides a critical look at the shift in architectural styles from traditional to modern, emphasizing the starkness and lack of human-scale accommodation in modern designs. It also highlights an exhibition that offers radical new ideas in architecture.

The image is a page from a newspaper or magazine article titled "ARCHITECTURE–AHOY!" The article is divided into two main sections:

1. Left Section: "Whither Are We Whithering in This Field?" by John E. Pember

   • This section discusses modern architecture and its evolution.
   • It starts by mentioning the beauty of new architectural styles that have replaced traditional Georgian and Colonial mansions.
   • The author describes the modern architectural landscape as dominated by flat, angular structures with large expanses of glass and concrete. Examples include apartment houses, schools, factories, and office buildings.
   • The text critiques the lack of traditional design elements such as turrets, spires, and ornate facades in new constructions, which the author finds monotonous.
   • The author also mentions the use of materials like aluminum in modern architecture, highlighting the stark and unadorned appearance of many buildings.
   • The section features a photograph of a modern apartment tower and discusses its design elements and surroundings.

2. Right Section: "Exhibition at Fogg Museum Offers Radical Ideas"

   • This part discusses an exhibition at the Fogg Museum that showcases radical ideas in architecture.
   • The exhibition is noted for its innovative designs that offer flexibility and adaptability to the needs of tenants.
   • The text describes a building where each floor can be partitioned differently, with tenants able to customize their living spaces according to their needs.
   • The article emphasizes the flexibility in terms of layout, lighting, and overall design, with a focus on the adaptability of the spaces.
   • The exhibition is a collaborative effort between the School of Architecture at Harvard University and the Fogg Art Museum.
   • The article includes a photograph of a model of one of the buildings featured in the exhibition, which is designed to be highly adaptable and modular.

The article is dated October 22, and the design includes a mix of text and images to illustrate the points made about modern and innovative architecture.

The image shows a vintage newspaper clipping with the headline "ARCHITECTURE—AHOY!" and a subtitle that reads "Whither Are We Withering in This Field?" The article is by John E. Pember and there are two sections visible with their own headings. One section to the right talks about an "Exhibition at Fogg Museum Offers Radical Ideas" and includes a few paragraphs of text discussing the exhibition.

Below the headline, on the left bottom of the clipping, there is a small photograph with a caption "An apartment tower in the country." The photograph depicts a tall building with a stepped architecture that has similarities to art deco or modernist styles. Upon closer inspection, it appears this image is from a period newspaper, due to the aged look of the paper and the dot matrix printing typical of older newspaper images.

On the right, the final few paragraphs with a small subtitle "Herald. Oct. 22" implies the article was originally published on October 22 in the Herald. The overall tone of the piece seems to discuss trends in architecture.

Also visible on the clipping are physical indications of its age such as browning paper, creases, and holes on the left margin indicating it was likely stored in a binder or folder. The number "76" in the top left corner might indicate the page number or a reference number for filing.

The image exudes an academic or historical ambience, potentially being of interest to those studying architectural history or the history of media.

The image is a scan of an old newspaper or magazine page featuring an article titled "ARCHITECTURE—AHOY!" The layout includes three main sections:

1. The left section is titled "Whither Are We Whithering in This Field?" It appears to be a discussion or critique of contemporary architecture styles, mentioning various architectural elements and materials like marble, limestone, metal, and glass. It references buildings and styles from different regions including Germany, Czechoslovakia, Holland, France, and the US.

2. The center section contains a photograph of a tall, modern apartment tower surrounded by landscaped greenery with a lawn and curved pathways. The caption under the photo reads: "An apartment tower in the country."

3. The right section is titled "Exhibition at Fogg Museum Offers Radical Ideas." It discusses an exhibition at the Fogg Museum related to architecture, highlighting innovative design elements like flexible floor plans, large windows, and the integration of mechanical needs within the building. It mentions the collaboration between the School of Architecture and the Fogg Art Museum of Harvard University and notes the exhibition is open to the public until November 11. There is a handwritten note at the bottom right that says "Herald. Oct. 22."

The page has some age-related discoloration and two hole punches along the right edge, indicating it was possibly part of a binder or collection. The number "76" is written at the top left corner. Overall, the page presents early 20th-century perspectives on architecture, focusing on new ideas and innovations in building design and urban living.

The image is a scanned page from a publication titled "ARCHITECTURE—AHOY!", dated October 22, 1946, as indicated by the header and the date at the bottom right. The page features a mix of text and a central illustration.

Header and Title:

• The top of the page prominently displays the bold title "ARCHITECTURE—AHOY!" in large, stylized lettering, suggesting a focus on architectural commentary or critique.

Main Text:

• The page contains two main articles:

  1. "Whither Are We Withering in This Field?"

     • This article appears to be a critical essay on modern architectural trends. It discusses the state of architecture, referencing historical styles (e.g., Georgian and Colonial mansions) and contemporary designs (e.g., flat, sprawling houses, glass-walled structures, and aluminum-framed buildings). The author, John E. Pember, critiques the uniformity and lack of innovation in modern architecture, pointing out issues such as the overuse of right angles, the absence of ornamentation, and the reliance on materials like aluminum and steel.
     • The article also touches on the aesthetic and functional aspects of buildings, mentioning examples such as the House at Denver and the House by the Mess, designed by Frank Lloyd Wright.

  2. "Exhibition at Fogg Museum Offers Radical Ideas"

     • This article discusses an exhibition at the Fogg Museum, highlighting radical architectural concepts. It mentions the collaboration between the School of Architecture and the Fogg Art Museum of Harvard University, which allows the public to study the latest developments in architecture. The text describes an innovative apartment tower designed by Otto Haesler, noting its unique features such as vertical circulation, flexible tenant planning, and a service core in the center.

Illustration:

• Below the headline "ARCHITECTURE—AHOY!", there is an illustration of a modern apartment tower. The building is depicted as a tall, sleek structure with a terraced design, surrounded by greenery. The caption beneath the illustration reads:
  "He cult. Its severely patterned walls surround a vast inner court. One has difficulty in visualizing it as the habitat of normal human beings."
  This suggests a critique of the building's design, emphasizing its stark, almost inhuman aesthetic.

Layout and Design:

• The page is formatted in a classic newspaper or magazine style, with columns of text and a central illustration. The layout is clean and organized, with clear headings and subheadings.
• The text is dense and appears to be written in a formal, analytical tone, typical of architectural criticism or commentary.

Additional Details:

• The page includes a small note at the bottom right corner: "Herald. Oct. 22.", indicating the source and date of publication.
• The overall tone of the page is critical and reflective, focusing on the evolution and challenges of modern architecture.

In summary, the image is a historical page from an architectural publication, combining critical essays on contemporary architectural trends with an illustration and commentary on a radical design, all dated October 22, 1946.

The image is a newspaper clipping featuring an article titled "Architecture-Ahoy!" by John E. Pember. The article discusses the state of architecture and design, questioning whether the field is withering or making progress. The article includes a photograph of a modern apartment tower, showcasing its design and features. The text also mentions an exhibition at the Fogg Museum that offers radical ideas in architecture, providing an opportunity for the public to study the latest developments in the field. The clipping is dated October 22, 1976, and is from the Herald newspaper.